Define ability to study our emotional reactions

Reference no: EM131846035

Question: Our emotional reactions to marketing cues are so powerful that some hightech companies study mood in small doses (in 1/30 of a second increments) as they analyze people's facial reactions when they see ads or new products. They measure happiness as they look for differences between, for example, a true smile (which includes a relaxation of the upper eyelid) and a social smile (which occurs only around the mouth). Whirlpool used this technique to test consumers' emotional reactions to a yet-to-be-launched generation of its Duet washers and dryers. The company's goal: To design an appliance that will actually make people happy. Researchers discovered that even though test subjects said they weren't thrilled with some out-of-the-box design options, such as unusual color combinations, their facial expressions said otherwise.83 Does the ability to study our emotional reactions at such a specific level give marketers an unfair advantage?

Reference no: EM131846035

Questions Cloud

Define different levels of maslow hierarchy of needs : Our online behaviors also can satisfy needs at different levels of Maslow's Hierarchy of Needs, especially when we participate in social networks.

How has the product been marketed : Crowd funding is a relatively new frontier for marketing and consumer behavior. The main feature of this type of business arrangement and its related marketing.

How do marketers of watches use marketing : How do marketers of watches use marketing and advertising to motivate consumers to buy them? Give specific examples.

Why many consumers take a closer look at the price : The basic lesson of Maslow's Hierarchy of Needs is that we must first satisfy basic needs before we progress up the ladder (a starving man is not interested.

Define ability to study our emotional reactions : Our emotional reactions to marketing cues are so powerful that some hightech companies study mood in small doses (in 1/30 of a second increments).

Drawbacks and risks to a broad generic business strategy : What are some drawbacks and risks to a broad generic business strategy? To a focused strategy?

Key difference in economies of scale and learning effects : The chapter notes there are key differences between economies of scale and learning effects. Let us put that into practice with a brief example.

Explain the difference between a need and a want : Describe three types of motivational conflicts. Cite an example of each from a current marketing campaign. What is cognitive dissonance?

Define ecological elements in the firm strategies : Many firms are now including annual corporate social responsibility (CSR) reports on their websites. See whether your firm does so.

User Account

All Pages