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Define a strategic management plan

Assignment Help Marketing Management
Reference no: EM132439112

Details:

  • You will be using SWOT analysis to assess your organization and its environment. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

Instructions

You are to complete the following portions of your strategic plan:

  1. Create a SWOT analysis.
  2. Define a strategic management plan, using SWOT analysis.
  3. Identify the (internal) strengths of the organization structure.
  4. Identify the (internal) weaknesses of the organization structure.
  5. Identify the (external) opportunities.
  6. Identify the (external) threats.
  7. Match the internal and external environments to attain the organization goals.
  8. Define a continuous improvement plan that indicates how you will do the following:
  • Measure outcomes
  • Identify service problems
  • Eliminate gaps in performance
  1. Identify how your action plans are linked to the following:
  • Vision statement
  • Mission statement
  • Service strategy
  • Summarize your overall plan, indicating its current limitations and implications of your plan for the health care industry as a whole.

Keep your SWOT short and simple, and avoid complexity and overanalysis. If it helps to organize your thoughts, use a SWOT table.

Reference no: EM132439112

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