Define a business problem to be solved

Assignment Help Marketing Research

Reference no: EM133236037 , Length: Word Count: 2 Pages

Marketing Research Assignment - Proposal Paper

Research purpose and type of study - This section of the project is an evaluation of how research drives business decisions and an analysis of various research designs and data requirements to best inform those business decisions. You will define a business problem to be solved with marketing research, select and justify a research design, and identify primary and secondary data requirements. Detailed information about these topics can be found in Chapters 1-4 of your textbook.

Submission Guideline: Include the following sections in Draft 1 and use the section titles as headers in the body of your paper.

1. Title page

2. Research objectives-business problem to be solved

3. Primary and secondary data requirements

4. Research design and data collection methods

Reference no: EM133236037

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