Defend your distribution strategy

Assignment Help Operation Management

Reference no: EM131673571

Complete the following for your marketing plan:

Justify the pricing strategy you will employ. Perform a breakeven analysis to determine how many customers you will need to make your business financially viable.

Defend your distribution strategy. Determine if there are additional channels you should pursue and why.

Justify your integrated marketing communications plan. Discuss the key themes of your campaign and link them to how your business, service, or product will satisfy your target market needs. Describe each element of the promotional mix in detail and explain how you will integrate the different elements of your promotional mix toward the target market using the key themes. This includes the following elements:

Advertising

Public relations

Sales promotion

Personal selling

Direct marketing

Interactive marketing

Defend an implementation schedule for your marketing plan. Outline the time frame for the different media campaigns and specify milestones. You should outline who will be responsible for each action item and how you will track the deadlines to ensure the plan stays on schedule.

Justified an evaluation process for the effectiveness of the marketing plan, including use of a marketing dashboard. Evaluation plan also included a sample dashboard.

In table format, synthesized estimates for the marketing budget.

Reference no: EM131673571

Questions Cloud

Discuss about system development roles and responsibilities : Research and review at least three case studies using the University Library on BI.Use the software of your choice such as Sound Recorder.

Four types of innovation–radical and incremental : Which of the four types of innovation – radical, incremental, disruptive, or architectural did it use?

What is the variable maintenance cost per unit : Conceptual Connection: Briefly explain how Alisha management could improve its cost function to better understand past maintenance costs and predict future.

Discuss your accomplishments and any challenges the project : How did they impact the type of technology solution you created? Were there issues you should have considered in the design of your solution?

Defend your distribution strategy : Defend your distribution strategy. Determine if there are additional channels you should pursue and why.

What is the maintenance cost per unit produced : Cost Behavior Refer to the information for Alisha Incorporated on the previous page. However, now assume that Alisha produced 80,000 medical stints.

Discuss the three approaches to management and policy : Discuss the 3 approaches to management and policy (systems, critical, and public interest) as they relate to the management perspective in health care.

Write a paper discussing your future in crm and bi : Write a 1-page document discussing your future in CRM and BI.Career opportunities that include responsibility for CRM or BI.

Discuss the ethical issue in the private arbitration process : List and discuss the ethical and legal issues in the private arbitration process. Explain why one would choose private arbitration over the mini-trial.

User Account

All Pages