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Sephora will open mini shops inside 850 Kohl's stores by 2023, as retailer bets big on beauty Kohl's hopes its Sephora partnership will help triple its sales in beauty in coming years. Retailers are looking toward the beauty category to build loyalty with customers. Target recently partnered with Ulta to open makeup shops in the discount retailer's stores.
BRANDING:
1. Give an overview of both companies.
2. How do both companies rank in their business category? (Kohl is a department store and Sephora is a beauty retailer.)
3. What are the advantages and disadvantages of Sephora Brand on this partnership?
4. Defend Sephora's Management decision.
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