Dedicated creamery designed for international distribution

Assignment Help Business Management
Reference no: EM135765

Bluebonnet Creameries is a large US ice cream company. The family-owned enterprise makes premium ice crease using only fresh, natural ingredients. Its butter-fat content is lower than that of Ben & Jerry's and Haagen-Dazs but higher than that of such national brands as Dreyer's. This allows the firm to hit the true ‘middle' of the market.

One ingredient in Bluebonnet's success has been its production and distribution model. Transporting ice cream over long distances requires that it be ‘deep frozen'. This process, unfortunately as well requires the addition of preservatives and produces a slightly altered taste. Consequently bluebonnet has built a number of mid-sized creameries near its major market centres throughout the US. The firm as well has its own fleet of delivery trucks and drivers to transport the ice cream and stock grocery shelves. Using this model, Bluebonnet doesn't have to ‘deep freeze' its products because their ice cream is made with a one-day drive of each market where it's delivered. Thus, a truck can leave a creamery with a full-load early in the morning, spend the day making deliveries and have an empty truck by the end of the same day.

Consumers may also order Bluebonnet products online. The order is packed in Styrofoam containers, retriggered with dry ice also shipped via FedEx or UPS with next day delivery. For the reason that distances are so short and export requirements clear, Bluebonnet can also fulfil orders to Canada, Mexico, Central America, and the Caribbean. A potential international customer from Europe Asia or somewhere else is informed early in the order process that Bluebonnet cannot ship to that individual's address. The primary reasons that Bluebonnet can't fulfil orders from these locations are that normal shipping times are simply too long and customs regulations too complicated in multiple countries.

The manager in charge of online service has been watching foreign orders for several years and has noticed a steady but dramatic increase in online order attempts from China. Indeed, the attempted order volume has grown to the point where the online service manager has brought it up to a couple of senior manager's exactness that revenues could increase by 25%.

Afterward careful consideration the family is considering a market expansion into Asia and has identified the following options-

1. Continue to follow their current business model and ignore the Asian market

2. Build a dedicated creamery designed for international distribution. The creamery would be built near a major FedEx or UPS shipping hub, and ice cream produced there would include preservatives. Overseas order from Asian, as well as Europe, Australia, South American, and Africa would be filled from this location only. The product would be ‘deep frozen', packed with chemicals, and be shipped within a 10-day cycle time to the customer. The expense for the additional cost would be passed onto the customer.

3. Contract with a Chinese distribution partner. Build a dedicated creamery near a west coast shipping port. Mass produce ice cream with preservatives at the creamery, 'deep freeze', the ice cream, and pack in large refrigerated shipping containers. Ship the containers via freighters to China and require the Chinese firm to control all distribution within China.

4. Contract with a Chinese partner and build a creamery in China in Beijing, Shanghai, or Hong Kong. There would be no additional preservatives and the product would be identical to what is sold in the US.

Please prepare a recommendation for only ONE of the options.

Reference no: EM135765

Questions Cloud

What is the genotype frequencies of the population : While you measure the genotype frequencies of the population you get the following data. What will the frequency of Aa be in the next generation.
Elucidate the importance of an arthropods exoskeleton : What type of electrode would they need to use (express material and design)? Provide a simplified schematic (circuit model of the electrode) described in the notes. Also discuss at least two benefits of an exoskeleton as well as how arthropod grows ..
Describe in detail the function of the following : A scientist has discovered a new cell. illustrate, in detail, ALL the ways the scientist could decide if the cell comes from a plant or an animal. How several of these result in the release of oxygen into the atmosphere?
Eva analysis : Using an EVA analysis, should Laidlaw acquire the new piece of equipment?
Dedicated creamery designed for international distribution : Build a dedicated creamery designed for international distribution. The creamery would be built near a major FedEx or UPS shipping hub, and ice cream produced there would include preservatives. Overseas order from Asian, as well as Europe, Austral..
Determine the expected activity times : Determine the following: a. Expected activity times b. Earliest activity times c. Latest activity times d. Activity slack e. Critical path f. Expected project duration and variance
Explain from the perspective of the future manager : What is it. Among the various ideas of globalization, what best fits your world view. Explain from the perspective of the future manager. Additionally, present a concise, articulate, and supported argument of a pro and con of globalization.
Explain and describe capitalism : Explain and describe capitalism and how it functions in a free market economy. Explain and describe management's role in setting ethical standards. Why does it matter what management's role is in setting ethical standards
Define the advertising and personal selling : Define the advertising, personal selling, public relations and direct marketing, and so on, efforts). What key messages are portrayed to consumers. What is emphasized. What is the image

Reviews

Write a Review

Business Management Questions & Answers

  Caselet on michael porter’s value chain management

The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.

  Analysis of the case using the doing ethics technique

Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of  Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.

  Affiliations and partnerships

Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.

  Innovation-friendly regulations

What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?

  Effect of regional and corporate cultural issues

Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..

  Structure of business plan

This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.

  Identify the purposes of different types of organisations

Identify the purposes of different types of organisations.

  Entrepreneur case study for analysis

Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur

  Forecasting and business analysis

This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.

  Educational instructional leadership

Prepare a major handout on the key principles of instructional leadership

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd