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Question
Tyler Rush is the Chief Executive Officer (CEO) of Smithson Enterprises, a U.S.-based multinational corporation (MNC). Due to the company's success domestically, Tyler has decided to enter the global market by opening operations in China and Brazil. Which of the following statements about Smithson's decision to enter the global market is true? Because of its established success in the United States, Smithson will not need to make effective use of the strategic management process in its international operations. Smithson should consider entering into more global markets in addition to China and Brazil. Smithson's performance may suffer initially in both China and Brazil due to the amount of time required to learn to compete successfully in a new global market. Smithson will face decreased competition from emerging-market MNCs.
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