Decrease its customer price sensitivity

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What can a company do to decrease its customer's price sensitivity? Would all of the customers be likely to react in the same way?

Reference no: EM131948400

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The functional area of planning based on the assessment : Research can also be supplemented from (but not solely based on) other information from academically credible resources.
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Decrease its customer price sensitivity : What can a company do to decrease its customer's price sensitivity? Would all of the customers be likely to react in the same way?
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Use the trend- projection method to forecast demand : Use exponential smoothing, first with a smoothing constant of 0.6 and then with one of 0.9, to develop forecasts for years 2 through 6.

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