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Decrease investment in coca cola

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Warren Buffet requested a memo - the billionaire investor and Chairman of Berkshire Hathaway -and make a recommendation on whether he should increase or decrease his investment in Coca Cola (Berkshire Hathaway currently holds a little under 10% of Coca Cola's stock). Within the memo please conduct a short industry analysis of the soft drink industry using the 5-Forces framework. Based on this analysis provide your evaluation of how profitable (relative to other industries) you think the soft drink industry will be in the medium term (say the next 5-10 years).

Reference no: EM132993249

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