Reference no: EM133376884

For the Win is a top retailer in Canada. It specializes in sports equipment and athletic wear/gear. Presently, the company is functioning with 322 stores and is going to expand its business in the next two years especially in Ontario and British Columbia. For the Win wants to bring improvements in the customer service in order to build the long-term relationship with the customers that would benefit both; the company as well as the customers.

Presently, the company is facing the issue of high turnover rate. There is also the shortage of store related staff especially store managers. Sometimes, the company has to hire the staff from other hiring firms that increase the cost. The Company has hired Meiyang Chin, an HR executive, to evaluate the hiring process, conduct job analysis, and provide training to the store managers. The Company also wants Meiyang to analyze the reasons for leaving the job at the faster rate, the job requirements for the position of store managers, and develop training modules accordingly. How can the company decrease the high employees' turnover and increase their employees' loyalty to achieve the better customer service by meeting customers' requirements and increase the consumer market by attracting more customers?

Currently, the strategy of the company has failed to increase employees' loyalty, efficiency, and effectiveness.

1. What steps HR can take and form strategies to decrease high employees' turnover and increase productivity?

2. What is a realistic job preview? How would this strategy help in employee satisfaction and loyalty in the long run? Give a suggestion on how to implement this strategy.

3. What factors does Chin have to consider when it comes to strategic recruitment?