Declining fuel price lead to less emphasis on sustainability

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Reference no: EM132188988

Green and Lean George Harry and Jeff Pilof, friends and former classmates in college, had not seen each other face-to-face for about 15 years when they had one of these chance meetings in the Atlanta Airport. They both just received the news that their flights to their respective destinations, Philadelphia and Boston, had been canceled. As they walked into an airport restaurant to get a sandwich and wait for their new flights, they spotted and immediately recognized each other. After the customary greetings and questions about family and mutual friends, they started discussing their current jobs and responsibilities. George had spent the last 20 years with two pharmaceutical companies, while Jeff had worked for a chemical company and a large retailer and had established his own packagedelivery company. They were both now vice presidents of transportation for their latest companies—a very large retailer and a large consumer products company. Surprisingly, George and Jeff found that they were both concerned about the same general area in their respective companies. Now that fuel cost has decreased dramatically for transportation services, they did not want to lose their focus on sustainability.

CASE QUESTIONS

1. Why would declining fuel prices lead to less emphasis on sustainability?

2. What advice would you give George and Jeff?

Reference no: EM132188988

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