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RESEARCH IN BUSINESS
PROJECT TOPIC
Decline of sale of Well-known Cell phone company "NOKIA" in the market
An Analysis of the Factors Impacting for the Decline of Volume of Sales in NOKIA Company
Problem Statement
NOKIA was once a leading cell phone company having highest sales rate in 90's decade and experienced a massive downfall in its sales. This was all due to market was saturated and telecom companies are delaying the introduction to new technologies as claimed by (Mukusa, 2013). Several reason are claimed by (Mukusa, 2013) , (Singh, 2014) and other explorers about the failure of the Nokia in the market. Nokia was dominating all the arch rival companies in from 1990 to 2000 with its highest selling rate of mobile phones accounting to approximately 32 million (Statista, 2016). With the same dominating competencies it has reached its highest amount of sale rate in 2007 with 120 million phones worth 42.45-51.06 billion euros (Rossof, 2016), (Statista, 2016). Apart from highest sales, Nokia experience downfall from 2009 and reached its lowest sales rate at11.76 million in 2014(Rossof, 2016). This investigation explores the reasons behind the downfall of sales and analysis based on quantitative and Qualitative data analysis methods(Fromer, 2015). Data collection methods used for this investigation are online sources, reports and articles.
Verified Expert
In this assignment I prepare a Project Proposal on research topic: Running head: An Analysis of the Factors Impacting for the Decline of Volume of Sales in NOKIA Company. This research proposal include introduction, problem statement, Research methodology, data analysis, data collection and literature review of topic. Research proposal budget plan is also included in this assignment.
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Well framed problem statement but requires further expansion Take this to data collection section You need to reorganize the methodology into Literature review, Data collection Method and Data Analysis Method Criteria Total marks Marks Obtained 1. A brief statement of the problem 15 11 2.Research aim and objectives 3. A brief methodology 4. Accurate referencing, use of correct English and logical sequences between sentences and paragraphs 5. Topic presentation (for on-campus students)/ topic discussion on the unit Moodle side (for distance mode students) 5 4.5 Total = 20 15.5 Penalty for late submission (5% reduction for each day of late submission) Penalty for high level of Turnitin similarity (Marker/UC decides) GRAND TOTAL = 15.5
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