Decisions regarding the appropriate manufacturing strategy

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Reference no: EM132298145

1. Why would a company’s cost of manufacturing and procurement tend to increase as the firm changes from an MTP to an MTO strategy? Why would inventory costs tend to decrease?

2. How does a firm’s marketing strategy impact its decisions regarding the appropriate manufacturing strategy?

3. What are the critical success factors for M&Ms BMW, and Reebok in their mass customization strategies?

4. Choose a product that is important to you personally. How could a manufacturer implement the critical success factors you identified in the previous question to mass customize the product you select?

Reference no: EM132298145

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