Solution-Decisions change for a small business

Decisions change for a small business

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Reference no: EM133182798

1. Should a small business owner's judgment be used to determine prices if so many mathematical techniques have been developed for that purpose?

2. Of the pricing techniques described in this chapter, which one do you think is most commonly used by small business? Why?

3. As the owner of a small, hometown drugstore, how would you prepare for a Wal-Mart being built in your area?

4. What advantages and disadvantages are involved for a small business offering sales on credit?

5. What factors should be considered when a small business owner decides to advertise?

6. Discuss the personality traits that a good salesperson should have. What traits would detract from the personal selling process?

7. How would promotional mix decisions change for a small business that is expanding into a foreign market?

Reference no: EM133182798

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Decisions change for a small business

Reference no: EM133182798

Reference no: EM133182798

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