Decisions are important in the product planning process

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Reference no: EM131151122

As the marketing manager, you know the product (s) has to be right. The PC industry is competitive, lifecycles are short, and the marketing mix ingredients have to be correct.

Looking at the points covered in products:

Apply the theory of benefits to the computers MJA, Inc. wish to sell. What benefits are consumers really getting from purchasing one of MJA, Inc. PC’s? What particular product decisions are important in the product planning process?

Reference no: EM131151122

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