Decision to move toward mass marketing campaign

Assignment Help Operation Management

Reference no: EM132258534

1. Which of the following would be used to promote NFL-licensed goods in Japan?

A. International Marketing Services

B. U.S. Marketing Services

C. U.S. and Foreign Commercial Services

D. National Trade Data Bank

E. Japan Marketing Services

2. You want to break into a new market with your new cleaning products and are trying to figure out how to do so. You want to be able to get your message across to your foreign customers in a personal way. Which of the following would be a good way to do so?

A. Use your local salespeople in the other countries.

B. Subcontract personal selling to local sales organizations that handle product lines for several firms.

C. Use a mass-marketing advertising campaign.

D. Create a 24-hour hotline for customers to call.

E. Create some demonstrations in stores.

3. At Cintab, the international Web retailer that began with selling shoes and now has expanded its selections to include clothing and accessories, the customer is at the center of everything. Employees are trained to "deliver WOW through service." The company has dedicated itself to delighting its customers and keeping them coming back for more. These delighted customers also spread plenty of positive buzz about the company to their friends, who often become Cintab customers themselves. Cintab has relied almost exclusively on repeat customers and word of mouth instead of paid advertising. As the company grows, however, management is considering investing a larger share of its resources in a mass-marketing campaign in magazines and newspapers.

Which of the following questions is NOT relevant to Cintab's decision to move toward a mass marketing campaign?

A. Will larger competitors be able to match Cintab's performance in customer service?

B. Will Cintab be able to convince customers who have no history with Cintab that Cintab will provide excellent customer service?

C. Are the potential customers who would view Cintab's advertisements in magazines and newspapers similar to the customers that Cintab currently serves?

D. Does Cintab have any unique capabilities in creating mass-marketing campaigns?

E. Would Cintab become more profitable if it expanded its product offerings to include a broader range of fashion goods?

Reference no: EM132258534

Questions Cloud

Manufacturer of lawn care equipment : Green Thumb, a manufacturer of lawn care equipment, has introduced a new product.

Difference in use of power between good and great leaders : What is the difference in how power is exercised by leaders at various levels? What might be the difference in the use of power between good and great leaders?

Check the internet to find information about safety culture : Check the Internet to find information about "safety culture." Examine a few Web sites related to a safety culture in health care.

Implement the linear optimization model : Implement the linear optimization model in excel and use solver to find an optimal solution.

Decision to move toward mass marketing campaign : Which of the following questions is NOT relevant to Cintab's decision to move toward a mass marketing campaign?

Is the experience of mercedes-benz in east london : Is the experience of Mercedes-Benz in East London relevant to other industries. What lessons does Mercedes-Benz East London plant hold for HR managers worldwide

Improvement manual for long-term care facilities : Review the Agency for Health Care Research and Quality site and the On-Time Quality Improvement Manual for Long-Term Care Facilities.

Value-based pricing methods focus on the overall value : Value-based pricing methods focus on the overall value of the product offering

What was your reaction : What was your reaction? Why? How did the lack of availability affect your perception of the company and of the product?

User Account

All Pages