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Decision Point: Monitoring Your Online Community
The CEO is enthusiastic about sponsoring a place online where members can share workout tips and opinions-in other words, an online consumption community. She says, "Consumption communities are a great place to have our products talked about. Having a social media platform that allows people to freely interact with others who share the same fitness interests will help us further engage our customers. The people in these communities exert a strong influence over the products the community members purchase. Having this community online multiplies the influence these community members have on each other by thousands of times."
She continues, "I am concerned, though, about the resources we may need to manage this online consumption community. Timely interaction with the community members is a key to the community's success."
Considering the CEO's concern about the time/resources you might need to manage the online community, which of the following would be the best way to monitor the community?
Monitor the community 24/7.
Only monitor during working hours.
Occasionally check the site.
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