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Marketing Promotional Budget Decisions Remember, one of the most difficult marketing decision facing companies is how much to spend on promotion. Thus, it is not surprising that industries and companies vary considerably in how much they spend on promotion. Promotional expenditures might amount to 30 to 50% of sales in the cosmetics industry and from less than 5% in the industrial sector. There are four common methods that companies use to decide their promotion budgets. They are the affordable method, the percentage-of-sales method, the competitive-parity method and the objective-and-task method. Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic of promotion budgets.
Analyze the relationship between manufacturers and end-customers. Why may integrating the supply chain create conflicting objectives between the two? List 3 unexpected careers where your soft and hard skills may fit.
What kinds of problems do expatriates face when returning home? Identify and describe four of the most important. What can MNCs do to deal with these repatriation problems effectively?
Does a company like Levi Strauss have an obligation to keep a plant open in the United States if it can be more profitable going to a foreign country? and why? If you were the owner of a company, would your perspective be any different?
The test which will be used to establish whether a defendant has breached a duty of care owed;
Why do the advantages of systems thinking when delivering human services outweigh the limitations?
Which role do you feel most comfortable in at work: change initiator, change implementer, change facilitator, or change recipient?
Imagine you are a wholesale for poultry products such as chicken and eggs, which are produced by a cooperative of small farmers.
What is the “Bentonville Menace”? What duties do giant corporations have to the societies on which they depend and to the individual members of those societies? Contrast the reformation view of work with the view of the work you believe is prevalent ..
Government worldwide are turning to "protectionism" to cope with economic recession,
Describe briefly the three traditional global pricing strategies.
Many people tend to adopt the avoiding style for addressing practically all conflicts in their lives.
Service providers can most directly produce a better match between service demand and supply from which of the below options?
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