Deciding which mode of entry to use for the subsidiaries

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Question: You work for a mid-size company that produces innovative products for the house such as small kitchen gadgets. You have some products that could sell the same across many countries but others that would need to be tailored to the different countries because of cooking/food preparation preferences. You are preparing for a strategy meeting where you will discuss the possibility of going international with your products. You are considering entering China due to the large market but are also considering entering the European Union given some similarities in cultures/cooking preferences. Please answer the following questions with this scenario in mind. In deciding which mode of entry to use for the subsidiaries that would customize the product, the company would likely want to consider

Reference no: EM133673888

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