Decided to segment the market in the community

Assignment Help Operation Management

Reference no: EM131275479

Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?

Reference no: EM131275479

Questions Cloud

Is the high-risk culture of big banks to blame : Bruno Iksil, the so-called London Whale, was charged with managing over the loss of $6.2 BILLION at J.P. Morgan Chase & Co. in 2012. Where does it end? Who is responsible for these staggering loses? Where were the checks on trading accounts? Where wa..

The risk of choosing process that is inappropriate : Zhu Manufacturing is considering the introduction of a family of new products.? Long-term demand for the product group is somewhat? predictable, so the manufacturer must be concerned with the risk of choosing a process that is inappropriate. The alte..

Briefly explain the ideological differences : These following three readings represent the differences in ideology among black leaders during the Jim Crow era. Briefly explain the ideological differences. Cite specific information from the readings. Do you find one of them more convincing than t..

About healthier life styles : The governor of your state believes that more state funds need to be invested in preventing illness and accidents. He hires you as a social marketer with the mandate to raise consciousness about healthier life styles and to focus on two causes that w..

Decided to segment the market in the community : Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white collar professionals who are married, with both spouses working outside..

Differences of opinion-strategy for dealing with segregation : After Reconstruction, African American leaders proposed different programs for African American upliftment and advancement. Some leaders, like Benjamin “Pap” Singleton, encouraged African American southerners to leave the South. Discuss W.E.B. DuBois..

What activities in managing the pay system : What activities in managing the pay system are likely candidates to be outsourced?

Current situation is applicable across its global operations : Do you think Woodson Chemical Company North America’ current situation is applicable across its global operations? How, if at all, does it change the nature of the problem?

Survived by using the systems thinking method : In 1988, Clark’s Manufacturing Company sought to survive a competitive run on their business from the Japanese. They survived by using the systems thinking method. Determine how they saved their company by using the systems thinking method. Identify ..

User Account

All Pages