Decided to segment market in the community by income level

Assignment Help Operation Management

Reference no: EM131121574

Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?

Reference no: EM131121574

Questions Cloud

What is the basic premise of target costing : What is the basic premise of target costing? Which of the following are relevant in deciding whether to accept or reject a special order?

What is the condition pneumonia : HLT51612 DIPLOMA OF NURSING, HLTAP401B Confirm physical health status Question and answer. What is the condition pneumonia? Explain this in detail indicating what happens to the body that causes the signs and symptoms

Determine the coefficient of determination : The following regression equation was computed from a sample of 20 observations: Y = 15 – 5X SSE was found to be 100 and SS total was 400. Determine the standard error of estimate; (b) Determine the coefficient of determination; and (c) Determine the..

Identify both the critical path and slack times in networks : Bill Hurley, the Marketing Director, decided to write out the activities and then organize them later into a CPM-PERT network. His first concern was to recruit and train additional marketing staff. He felt that it would take about 5 weeks. With his e..

Decided to segment market in the community by income level : Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside..

How would this increase in work hours affect gdp : Explain the paradox, "When a person marries his or her gardener, GDP goes down." 9. Examine the price-change numbers shown in the example on page 403.

Question regarding the business-level strategy : 1. What business-level strategy does Southwest seem to be pursuing? Why? 2. What corporate-level strategies is Southwest pursuing? Why?

Identify badges you received from the second part of game : The Global Closet Calculator is a two-part interactive game that introduces the concepts of interdependence and globalization. Go to the National Geographic's Website, located here, and click on "Begin Your Journey." Discuss how your map of interd..

What is the fair value of the option on december : What is the fair value of the option on December 1, 20x1? Which of the following is done when accounting for a cash flow hedge, but is not done when accounting for a fair value hedge?

User Account

All Pages