Reference no: EM132262916
1. As the chief marketing officer at Chevrolet, you'd like to determine how much the engineering team's redesigned dashboards are going to influence your sales forecasts. You've decided to use the Delphi technique, but you're not sure who to include in your research. Of the following groups who might provide useful insights, which group are you least likely to turn to for feedback?
Academic researchers in automotive engineering
Audio/hearing specialists
Experts in efficient environmental design
Vision and visual processing scientists
2. Lands End, a clothing retailer, sells its products through its internet site and select Sears stores. The Sears locations also have computers available for customers to purchase items that are not available in store. In addition, Lands End utilizes catalogs mailed to consumers to spur online and telephone orders. Lands End utilizes:
automatic merchandising.
direct response retailing.
direct selling.
online retailing.
3. Which one of the following is NOT a type of qualitative forecasting?
a. Sales force composite
b. Consumer survey
c. Jury of executive opinion
d. Simple moving average
4. How have retailers responded to technology changing the way consumers shop?
By adding mobile apps to replace their physical locations.
By replacing check out lines with self-service kiosks.
By adding e-commerce sites to complement their brick-and-mortar locations.
By adding computers throughout retail locations to provide product information.
5. Which elements of retail strategy would be most important for a company that has just decided to construct a brick-and-mortar storefront?
Location and customer service
Store atmospherics and customer service
Promotion and store atmospherics
Location and store atmospherics
Promotion and customer service