Decide what real business world industry

Assignment Help Operation Management

Reference no: EM132172563

Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company's launch of a new and unique product/service (not already offered). Your marketing team's mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company's goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product's strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand's position in the competitive environment.

Create a company name and decide what real business world industry it operates in.

Create a new and unique (not already offered) product or service the company will be launching.

Explain your new and unique product/service and include packaging, labeling, and warranty if applicable. How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy?

Analyze how your company will implement the New-Product Development Process (seven stages) to bring your product/service from concept to commercialization.

Reference no: EM132172563

Questions Cloud

What factors contribute to challenge for OD consultants : Why is the act of Evaluating & Institutionalizing Change inside organizations so difficult? What factors contribute to the challenge for OD consultants?

Define challenges for provision physical architecture layer : Identify the main challenges for provisioning the physical architecture layer with cloud technologies. Additionally, recommend methods to mitigate.

Discuss basic principles that we can use to break codes : Code breaking is the art of accessing information that someone else does not want you to have. This definition sounds simple, doesn't it?

Research a management-strategy topic : Each student will research a Management/Leadership/Strategy topic and discuss it in a 8-10 page paper (double-spaced excluding bibliography, graphics, abstract)

Decide what real business world industry : Create a company name and decide what real business world industry it operates in.

Have they reported tangible results of inventory management : Have they reported tangible results of their inventory management and waste stream management initiatives?

True about superordinate goals : Which of the following statements is true about superordinate goals?

What are your options : A desperate employee calls because she has accidentally deleted crucial files from her hard drive and can't retrieve them from the Recycle Bin.

Quality of burger served at quick service restaurant : The quality of chicken and meat supplied and of which quality will determine the quality of the burger served at the quick service restaurant.

User Account

All Pages