Decide what primary data needed to complete your study

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Reference no: EM133297559

Case Study: Your task is to prepare a research report of up to 3000 words (the word count does not include your questionnaire and reference list), based on the following hypothetical case:

You work in a small company based in Darwin, Northern Territory, Australia. The company was founded 3 years ago and has grown to 23 people and is the recognised local market leader in the retail sales of retail Northern Territory artefacts, i.e. curios, clothing, art, collectibles, etc. The founder is the Chief Executive Officer (CEO) and he is ably supported by 2 functional managers: Finance and Marketing. You work in the firm as a management trainee and are currently assigned to support the CEO with 'special projects'.

Your CEO has recently heard about Guerrilla Marketing and has requested that you undertake a research project to ascertain the following:

Where the firm currently stands with respect to the expectations of its target market, i.e domestic and overseas tourists
Which style of marketing is most suited to a company of this nature?
Which aspects of 'guerrilla Marketing' the company could consider utilising.
He also has a friend at the local Rotary Club who is an expert in guerrilla Marketing, whom you should therefore plan to interview, thus prepare a questionnaire for potential use and suggest how you would broaden the sample frame to include more interviewees' perspectives.
Question 1: State the Problem you intend to Research and specify a well-constructed Research Question, then propose to the CEO, with your justification, a survey that could be conducted to answer the RQ.
Question 2: Decide what primary data would be needed to complete your study and state how you would go about collecting it, i.e. your specific methodology design. The methodology you present must be a viable plan. In particular, specify your sample frame of participants (which staff departments you will interview and how many of each, with justification), the type of interviews you would use (interview method, venue, structure, and duration), and design a questionnaire containing the exact questions you will use.

Reference no: EM133297559

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