Decide on reasonable pricing strategy

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Rise 'n Shine Bakeries is a nationwide chain that has plants located throughout the U.S. Top management at Rise 'n Shine believes that customers in different regions have different tastes. It also recognizes that its bakeries face more intense competition in some regions than in others. Therefore, Rise 'n Shine's top management gives local managers the freedom to offer different types of breads and desserts, and to decide on a reasonable pricing strategy for its products. Rise 'n Shine typifies a decentralized organization.

Reference no: EM133615323

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