Decide on a new target audience for ivory bar soap

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Reference no: EM133299665

Ivory Soap Company

Ivory Soap company is looking to expand their bar soap product audience. They hired you to help them identify a new audience sector. Once they have a strong understanding of this new sector, they will launch a marketing campaign targeting this sector. Your job is to create a customer profile to help Ivory gain a deeper understanding of their new target audience.

Directions: Make sure your assignment contains all three steps below. Don't forget the research!

Question 1. Decide on a new target audience for Ivory Bar Soap. This is your decision and can be any segment that you choose.

Question 2. Research!

Demographic information such as age, sex, location, median income - you should provide real data based upon research. Research resource:

Psychographic information such as interests, ambitions, attitudes and what's important to them: Research

Question 3. Develop a buyer persona based upon your research - use link here for more information: How to Create Buyer Persona

Question 4. Create a summary of the data that you've researched, including your buyer persona, in a Word document that you will submit to Ivory Soap Company to help them with their marketing strategy. (See Boulder as a guide). This should be 1 - 3 pages with citations where data is used.

Reference no: EM133299665

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