Decide how to allocate the marketing communications budget

Reference no: EM13216881

This is a three-part question:

a) companies must decide how to allocate the marketing communications budget--describe the six major modes of communication,

b) identify the factors that influence setting of the communications mix, and

c) provide an example of a company that uses an integrated marketing mix. Explain why you think this is the case.

Reference no: EM13216881

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