Decide how many tv spots and magazine ads to run

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Reference no: EM131228691

The marketing manager for Mountain Mist soda needs to decide how many TV spots and magazine ads to run during the next quarter. Each TV spot costs $5000 and is expected to increase sales by 300,000 cans. Each magazine ad costs $2,000 and is expected to increase sales by 500,000 cans. A total of $100,000 may be spent on TV and magazine ads; however, Mountain Mist wants to spend on more than $70,000 on TV spots and no more than $50,000 on magazine ads. Mountain Mist earns a profit of $0.05 on each can it sells.

a. Formulate an LP model for this problem.

Reference no: EM131228691

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