Decide distribution intensity level-intensive-selective

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Your family runs a specialty ice cream parlor, SCOOPS. The company manufactures its own ice cream in small batches and sells it only in pint-sized containers. After someone not affiliated with the company sent six pints of your ice cream to a popular talk show host, she proclaimed on her show that it was the best ice cream she had ever eaten. Immediately after the broadcast, new orders for your ice cream brand came flooding in, overwhelming your small-batch production schedule and your limited distribution system. The company's shipping manager thinks she can handle it, but you disagree.

List the reasons why you need to restructure your channel of distribution! Explain!!

Decide which distribution intensity level-----intensive, selective, or exclusive-----is used for the following products, and explain why:

Reference no: EM13842365

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