Deceived when firm pays for priority positioning

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Reference no: EM131934553

Ethics Firms are increasing their use of search engine marketing in which they pay search engines such as Google and Bing for priority position listings. Social media sites such as Twitter are generating revenue by offering to sell “search words” to firms so that their posting appears on top. Are such practices ethical? Are consumers being deceived when a firm pays for priority positioning?

Reference no: EM131934553

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