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Deceitful spammer or marketing genius

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Reference no: EM132426013

Read Deceitful Spammer or Marketing Genius? and complete the questions at the end of the case study.

1. Describe the ethical dilemma or dilemmas Rachel faced.

2. Do you think Rachel's boss' "Cindy Anderson" strategy is ethically acceptable? Why or why not?

3. What is Rachel's obligation to her customers and what are Rachel 's obligations to the company?

4. What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed "Cindy Anderson" strategy was deceitful or that she thought the strategy would cost the company customers?


Attachment:- Case study-Deceitful Spammer or Marketing Genius.rar

Reference no: EM132426013

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