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Decade-specific book written about growing up

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Reference no: EM131118437

For the purposes of this exercise, write a short essay summarizing at least one (1) recent example you have seen in the marketplace where there is a clear effort by the marketer to "demographically segment" such as:

  • Gender: the marketer may have come up with variations of their products devoted to serving a specific gender or may have altered their marketing campaign to appeal to the male or female segment.
  • Age: An example of this might be that you noticed a bookstore releasing a new decade-specific book written about growing up in the 1980s has sent a promotion to customers born in the 1980s.

Reference no: EM131118437

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