Debate is mass marketing dead

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Q. Debate Is Mass Marketing Dead?

With marketers increasingly adopting more also more refined market segmentation schemes-fueled by the Internet also other customization efforts-some critics claim which mass marketing is dead. Others counter which there will always be room for large brands which employ marketing programs targeting the mass market.

Take a Position: Mass marketing is dead versus Mass marketing is still a viable way to build a profitable brand.

Reference no: EM1396744

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