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Our world has been shaken and politically charged in the past weeks due the death of George Floyd after the 46-year-old man died after being arrested by police outside a store in Minneapolis.

This is not the first time (nor likely the last) that protests have occurred to bring awareness to police killings of African Americans. In 2018, Colin Kaepernick, a former San Francisco 49ers quarterback, sparked controversy by kneeling during the national anthem to protest racial injustice. Surrounding that specific incident, Nike created an advertising campaign featuring the Nike logo and "just do it" slogan as well as a quote: "Believe in something. Even if it means sacrificing everything."

Highlight an example of an advertisement or campaign which a business has put into market that is based on a highly politically charge social issue. Briefly discuss the background situation for the reader and provide any supporting materials about the situation and the campaign. Finally, discuss whether you believe this campaign was ethical marketing or more of an opportunistic marketing ploy for attention and / or increased sales.

Reference no: EM133085808

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