Reference no: EM133232845

This chapter deals with using communication to build relationships. Relationship-building is the foundation of selling. We communicate in many different ways. By actively listening we communicate to the other person that what they have to say is important to us. Potential customers often "talk" to us through non-verbal communication. Our own non-verbal communication sends messages to our customers. We may not be face-to-face when trying to communicate with customers. The telephone, email and social media are all ways we communicate.

Question.

Pick one of these sub-topics of communication and create a post. In your post imagine how one of these areas of the communication might affect a real-world selling situation. Try to be as descriptive as possible and relate what you say to what you have read in the chapter.