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Read the case "Bolster Electronics: Dealing with Dealer Demands" addressing the following:
MKT601 Contemporary Marketing Assignment - Company Marketing Report, International College of Management, Sydney, Australia
Develop a Marketing Feasibility Report to address the needs of this task and This should take the form of an imagined face-to-face ‘pitch' to the client to support and promote your bid for this consulting contract.
Prepare a marketing plan for TAN SAFE. Provide brief thoughts about concerns or cautions you have around implementation of the plan you're proposing
Describe and identify the process and key items of identification needed in order understand the new market segments. Who will buy? What would they buy? Why would they buy? What would they be willing to pay? Identify and describe the steps needed to ..
Prepare a presentation for Nike Inc, each team provides instructor with a copy of the presentation slides before the presentation begins (full member names to be shown on the first slide)
When positioning my brand/company/product, what exactly is the difference between my USPs (Unique selling propositions) and my PODs (Points of difference)?
Using the 5 I's of marketing, analyze the health care service provided by the organization in the scenario. Inconsistency: Is there consistency in the quality.
Assess the importance of benchmarking in Plaza Home Health Services' development and implementation of an effective brand strategy (marketing communication, identity, and brand position)
Explain Concrete variable vs abstract construct and identify an example of a concrete variable and an example of an abstract construct
Consider selecting a company you work for, a company a family member or friend works for, or a civic organization. To ensure your selection sets you up.
Having you thought about any real cases you found in recent news when you were reading the article? What was it?
Define the terms ethical marketing and social responsibility in marketing. Discuss how the concepts are different and in some ways similar
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