Dealing with consumers so important for public relations

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Why is dealing with consumers so important for public relations? What constitutes a quality consumer-oriented company? Support your views and provide research (web links) on two organizations that you believe have quality consumer-oriented practices. Compare and contrast the criteria that you have identified as signifying a “quality consumer-oriented company” to the practices followed by your selected organization, and identify what you think are their greatest attributes in terms of being consumer-oriented.

Reference no: EM132196627

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