Day street delis owner is disturbed by the poor profit

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Day Street Deli's owner is disturbed by the poor profit performance of his ice cream counter.  He has prepared the following profit analysis for the year just ended. 

Sales_____________________________________________________­­­__________$45,000

Less:  Cost of food____________________________________________________   20,000

Gross Profit                                                                                                                                 $25,000

Less:  Operating expenses:

                Wages of counter personnel_____________________________________$12,000

                Paper products (e.g. napkins)____________________________________     4,000

                Utilities (allocated)____________________________________________      2,900

                Depreciation of counter equipment and furnishings__________________     2,500

                Depreciation of building (allocated)_______________________________     4,000

                Deli manager's salary (allocated)_________________________________      3,000

Total                                                                                                                                                                   28,400

Loss on ice cream counter$(3,400)

Required: Criticize and correct the owner's analysis.

Reference no: EM13454536

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