David - strategic management case analysis

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Reference no: EM13312790 , Length: 10 page

David - Strategic Management Case Analysis section on how to prepare a strategic case analysis:

You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Toyota Motor Corporation, two giants of theautomobile industry. You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will benecessary to research, analyze, and compare both firms to understand better their current position and future plans to increase competitiveadvantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand fora lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the following issues for both firms.1. Present your data in the form of a comparative table.Issues Ford ToyotaLegal, Social and EconomicEnvironmentsManagement StructureOperational & Financial IssuesAnalysis of Strategic IntentSocial and External ChallengesCurrent ManufacturingFacilities & Distribution SystemMarket Demand & DemographicsAlternative Fuels & PropulsionSystemsYour document must evaluate, compare and contrast Ford’s and Toyota's current position on these issues. Respond to the following:2. Take the perspective of Ford's Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least fivefactors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification andevaluation) which addresses one of Ford's weaknesses and what you would do about it.3. Take the perspective of Toyota's Director of Strategic Planning to develop a full SWOT analysis of Toyota, identifying and explaining at leastfive factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramificationand evaluation) which addresses one of Toyota's weaknesses and what you would do about it.Deliverable Length: The deliverable length shall be of seven to ten pages (cover page and reference page not included). As a graduate businessstudent, you are required to provide a well-researched and analyzed comprehensive response to every assignment question. Brief, vague,generic, or non-definitive responses will not earn good grades.This individual project assignment requires a minimum of seven to ten (7-10) scholary sources, a minimum of one per page. You are welcomeand encouraged to use the David text book and the course materials that came for this course.For reference use the APA guide available as shown in the virtual campus under "interactive learning"2. Please submit your assignment as a Word document in APA format.Objective: The Objective of the Unit 4 IP Assignment will involve the following the Course Outcomes and Grading Criteria with their respectivepercentages for the Grading Rubric:• Analyze the relationships between a firm and the political and economic forces within its community. (60%)• Apply critical thinking skills to analyze business situations. (30%)• Use effective communication techniques. (10%)

Deliverable Length:7 to 10 pages

Reference no: EM13312790

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