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Please 350 words each plus each three references
· Using Databases and Data Warehousing in an IMC Plan
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scoring guide iconDiscussion Participation Scoring Guide.Examine how databases and data warehouses are used to develop effective Customer Relationship Programs (CRM). In your discussion, interpret how the use of these tools can leverage the company's IMC Plan.Data Mining in Database Marketing Communications
scoring guide iconDiscussion Participation Scoring Guide.Capturing customer data, storing it in data warehouses, and uncovering key information through the use of data mining techniques are valuable components of a well-designed IMC plan. Examine how companies can use data mining techniques to develop database-driven marketing communications. For instance, a company may want to establish pricing discounts for purchases made during a slow sales cycle as a way to increase sales. Data mining techniques can uncover these cycles.
a large corporation recently reported the following amounts on its year-end balance sheets20072008accounts
The purchasing department has found an excellent global positioning system circuit card in Germany that can provide your firm with a competitive advantage in the marketplace. Delivery of the circuit cards is 6 months from date of order.
On April 1, Johnson Repair Service was offered $60,000 for the land by a national retail chain. At what value should the land be recorded in Johnson Repair Service's records?
Examine the relationship between acquisition costs of the entity that you researched and the goodwill impairment charges related to the acquired entity. Indicate the most likely impact to the business.
department g had 3915 units one-third completed at the beginning of the period 12174 units were completed during the
Suppose fixed- and variable-cost pools were allocated separately. Specify how each pool should be allocated. Compute the cost allocated to the Public Works Department in August.
Which side of this ongoing debate would you support and why? Provide specific details to support your opinion in your response.
type your question heredetermining the present value of a lump-sum future cash receipt marsha bittner expects to
On January 1, 2010, the Amity Company leases a crane to Baltimore Company. The lease contains the following terms and provisions: The lease is noncancelable and has a term of 10 years. The lease does not contain a renewal or bargain purchase option. ..
Ceder Products is a division of a major corporation. Last year the division had total sales of $21,520,000 net operating income of $538,000 and average operating of $8,000,000. The company's minimum required rate of return is 18% a) What is the di..
Prepare a balance sheet in good form (stockholders' equity details can be omitted)
Wardell Company purchased a minicomputer on January 1, 2011, at a cost of $40,000.
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