Reference no: EM132907098 , Length: word count:2300

DATA4000 Introduction to Business Analytics - Kaplan Business School

Report and Presentation

Your Task

Consider below information regarding the Capital One data breach. Read the case study carefully and using the resources listed, together with your own research, complete:

- Part A (Industry Report)
- Part B (Application for data access presentation) .

Assessment Instructions

Part A: Industry Report (1800 words) - Individual

Based on the readings provided in this outline, combined with your own independent research, you are required to evaluate the implications of legislation such as GDPR on the Capital One's business model. The structure of your report should be as follows.
Your report needs to be structured in line with the Kaplan Business School Report Writing Guide and address the following areas:
• Data Usability
• Benefits and costs of the database to its stakeholders.
• Descriptive, predictive and prescriptive applications of the data available and the data analytics software tools this would require.
• Data Security and privacy
• Data security, privacy and accuracy issues associated with the database.
• Ethical Considerations
• The ethical considerations behind whether the user has the option to opt in or opt out of having their data stored.
• Other ethical issues of gathering, maintaining and using the data.
• Artificial Intelligence
• How developments in Al intersects with data security, privacy and ethics.
• Use the resources provided as well as your own research to assist with data collection and data privacy discussions.

Assessment Description

Part B: Presentation (5 minutes)
Instructions: Students to prepare a presentation of 10 - 12 slides. Students can use MS Powerpoint to organize their slide deck but other tools will be accepted as well (e.g. Prezi).
Imagine that you are an analyst from the company you selected for Part A. You need to access user and transactional data generated by your chosen company in Part A for an analytics-based research project. Although it's the company's own data, regulators and legislators are becoming increasingly concerned about the way in which certain use cases for these types of projects can infringe on privacy, individual rights and potentially be in contravention of GDPR and other legislative prescriptions.
Create a presentation of approximately 5 minutes in which you discuss how your organization uses its data and the broad implications involved. Discuss the issues below, and imagine you are communicating this presentation to government (regulators and / or legislators) as your primary audience.
Consider:
1. Why you want the data and the resulting benefits to the community;
2. How the data can be sourced ethically and securely;
3. How you will keep the data safe and de-identify individuals; and
4. How you will present the results and add insights in an ethical way.

Attachment:- Assessment Description.rar