Data warehouse assist marketing team at air miles

Assignment Help Operation Management

Reference no: EM132159103

Topic: Air Miles Canada:

AIR MILES is Canada’s largest coalition loyalty program, with more than ten million active Collector accounts and approximately two-thirds of Canadian households participating in the program. Collectors earn reward Miles by shopping with select sponsors, which can be used to redeem free flights, hotel accommodations, car bookings, merchandise, and more. AIR MILES has over 100 sponsors, including American Express, Toys R Us, Amazon, and more.

The Problem of the case,

The existing car and hotel booking experiences are drastically hurting conversion tunnels

Issues with the AIR MILES Travel booking experiences (flight, car, and hotel) is one, if not the greatest, driver of calls to the call centre, with wait times of up to 4 hours during peak seasons for travel. As a result, AIR MILES needed a redesign of the car and hotel booking experience to address the usability issues that are impacting the conversion tunnel and maintain consistency across the platform following the recent redesign of the flight booking experience.

Questions:

How would a data warehouse assist the marketing team at AIR MILES, going forward?

What functions would it perform that would be most useful?

Would a data-mining program be useful to AIR MILES?

Would it be helpful to Sponsors and Suppliers? If so, how? If not, why not?

Reference no: EM132159103

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