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Question: Continental Airlines was founded in 1934 with a single-engine Lockheed aircraft on dusty runways in the American Southwest. Over the years, Continental has grown and successfully weathered the storms associated with the highly volatile, competitive airline industry. With headquarters in Houston, Texas, Continental is currently the United States' fifth largest airline and the seventh largest in the world. Real-time business intelligence is taking Continental Airlines to new heights. Powered by a real-time data warehouse and strong management leadership around data, the company has dramatically changed all aspects of its business.
Provide summaries and details of the Case Study II-2 Real-Time Business Intelligence at Continental Airlines:
Executive Briefing
Introduction
Analysis (Include at least one example to support your explanation)
Recommendations & Next Steps (Include at least one example to support your explanation)
Conclusion
Appendixes
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