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Data to solve marketing problems

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Secondary data - Q1 Collapse

What are the major limitations of using secondary data to solve marketing problems?

Segmentation strategy-- Q2 Collapse

Is it a good idea for a small company to adopt a differentiated segmentation strategy? Explain. Point out the benefits as well as the dangers of this approach. Does it fit every industry, or would it be better in certain domains and less effective in others?

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Reference no: EM13747568

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