Data on company actual sales would be scaled

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Reference no: EM132243877

1. If a scale is successful in measuring what it is supposed to measure, it is said to be

a. robust

b. generalizable

c. reliable

d. valid

2. What component of the attitude would be measured by the following question? "What airlines do you know of that fly from San Francisco to Denver?"

a. The cognitive component

b. The affective component

c. The liking component

d. The action component

e. None of the above

3. The question - " Jane Fonda is the best actress I have ever seen " strongly agree -------------strongly disagree is an example of a ______________ scale.

a. Thurstone

b. Guttman

c. Semantic differential

d. Likert

e. Stapel

4. Data on company's actual sales would be scaled as ________ for analysis.

a. nominal

b. ordinal

c. interval

d. ratio

e. any of the above

5. What component of attitude would be measured by the following question: What airlines do you know of that fly from San Francisco to Denver?

a. The cognitive component

b. The affective component

c. The liking component

d. The action component

e. None of the above

Reference no: EM132243877

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