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Data mining in customer relationship management

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Reference no: EM132950120

Q1. For each of the following meetings, explain in detail which phase in the CRISP-DM process is represented:

a. In a company, the senior executives were enquiring whether the project deployment can take place next week. Therefore, business analysts, data analysts, and data scientists meet to discuss the usefulness and accuracy of the model.

b. The business analyst meets the data engineer to brainstorm how the data can be collected and explored further.

c. The business analyst meets the CEO to discuss the feasibility of data mining in customer relationship management.

d. The data mining project manager meets the data engineer and data scientist to discuss various process changes or other improvements that can be made for better results towards business decisions.

e. In the weekly meeting for a data mining project, business analysts, data analysts, and data scientists meet to confirm whether logistic regression or decision tree algorithm would be suitable for the given task.

Reference no: EM132950120

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