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Data concerning some of major competitors

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Reference no: EM131733434

1. You are the marketing manager for a car manufacturer and need to gather data concerning some of your major competitors. List at least two sources from the Internet that would provide you with pertinent research. Also indicate why these would be considered the most ideal for your research.

2. What's the difference between qualitative and quantitative measures? When might you use one versus the other?

Reference no: EM131733434

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