Reference no: EM132348223
LO Covered
Apply the business analytics life cycle/process (identify the problem, describe the data, analyse the data, interpret the results, and make presentation on recommendations).
Context of Case Study
The global Business Intelligence and Analytics market this year has already reached or is nearing $16.9 Billion, according to Gartner. The BI and Analytics market has undergone a major transformation from an enterprise IT-led, record reporting system to business-driven self-service data explorations. This turnaround of trends in Business Intelligence (BI) and Analytics indicates a larger trend of mainstreaming or democratizing all data technologies. The need for "accessibility, agility and deeper analytical insights" has never been more intensely felt in businesses before.
In the current business scenario demanding immediate time-to-insight, it is no longer sufficient for the CMOs to have expertise in branding or ad placement, they are also expected to be experts on customer analytics. The current Business Intelligence and Analytics trends can be broadly categorized into three categories, trends that are common to BI and Advanced Analytics, Bi-specific trends, and Analytics-specific trends.
With reference to above context select a company, evaluate the business process and propose a new
/ improved business intelligence and analytics. You are required to develop a report not exceeding 2500 words, which comprises of the following.
1. Work Proposal
2. Introduction
3. Study of existing Business Process / System
4. Comparative study of selected companies business process / analytics / intelligence system with any one of the other similar systems.
5. Data collection and data analysis framework
(You can use organization data after approvals or open data related to your area of study)
6. Proposed business intelligence analytics framework
7. Barriers, Challenges and Benefits
8. Critical Evaluation, Recommendations and conclusions
9. References
Instructions for work proposal
a) Submit a work proposal comprising of the following on or before the end of 8th Week
Expected Deliverables of the assignment [The deliverables are the specific work products that student must produce in order to complete the assignment. Example: For a business analysis assignment, deliverables could be business analysis plan, feasibility report, business requirement specification etc.]
Approach towards the solution [Specify the Literature, Software and Hardware, Tools and techniques needed to meet the assignment objectives]
b) Documentation Requirements
• Adopt academic conventions appropriate to a higher degree
• Avoid ‘cut & paste' model solutions
• Use free and open source software for data analysis
• Follow MEC policies, sign and submit relevant documents for data/information collections.
• Don't breach company confidentiality
• Pay close attention to assessment weighting and allocate your effort proportionately
• Use MEC LMS Moodle for peer and tutor support
• Try to submit coursework as a single piece, preferably in Microsoft Word or Adobe PDF format
Attachment:- Business Intelligence and Analytics.rar