Data about potential new patients

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The registration system at a new, dental clinic in Montreal is designed to store all the data about potential new patients. This data includes the age, gender, ethnic background, medical history, and income of each new patient. A few weeks after registration, several patients received marketing literature from companies they had never heard of, trying to sell them expensive dental and other medical services. The dental clinic had given patient information to a marketing company without telling them.

Question:

If you were the manager at the clinic, what would you have done differently and why?

Reference no: EM133093191

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