Dandruff shampoo commercial depicts an encounter

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Reference no: EM132103081

1. A dandruff shampoo commercial depicts an encounter between a man and a woman. The woman initially is attracted to the man, but is “turned off’ when she notices dandruff flakes on his shirt. The man discovers what happened, and once he uses the shampoo the dandruff problem is controlled. The next time he encounters the woman a budding romance is kindled. Which of the following motives is this marketer capitalizing upon?

a. Physiological b. Social c. Safety d. Personal

2. According to Porter's Five Forces model, increasing the number of firms in a market will cause rivalry to do which of the following?

A. Decrease

B. Have an indeterminate effect

C. Remain the same

D. Increase

Reference no: EM132103081

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